2015 Shortlist

The 2015 Mumbrella Asia Awards Shortlist:

Mumbrella Asia Content marketing strategy of the year

  • Sony - Dreams Come True by Carat Hong Kong & Google Hong Kong
  • Zhonghua - Find Your Reason to Smile by PHD
  • Watsons Malaysia - Raya Ni Mesti Kahwin by OMD Malaysia & Watsons
  • ANZ - Your Game. Your Way by Octagon
  • DongFeng Citroen C4L - The Power of Moving Forward by OMD & Fuse

Mumbrella Asia Award for Data-driven Marketing

  • APD Interact - Power of Why for Anmum
  • PHD India - Consumer 360 for Hindustan Unilever
  • iProspect Taiwan - Brands/ momentum marketing for Cerebos Taiwan
  • OMD - Finding Intel Qualified Prospects in Real-time for Intel

Mumbrella Asia Marketing technology company of the year

  • SQREEM Technologies
  • TubeMogul
  • Exponential
  • InMobi
  • TVN

Mumbrella Asia Award for Bravery

  • Edelman & Sarawak Energy - Issues management and crisis communications campaign
  • OMD - You Are My CNY campaign for McDonald's
  • Phibious Vietnam - The Real Gift Of Tet for Coca-Cola
  • TBWA\Hong Kong & AIDS Concern Hong Kong - Wake Up and Smell the Prejudice

Mumbrella Asia Award for Culture

  • Saatchi & Saatchi China
  • Grey Group
  • PHD Malaysia
  • Racepoint Global

Mumbrella Asia Award for Innovation

  • iProspect Singapore - Escape the Haze for iWeather
  • GOVT KL, Airbnb Singapore & Sepang International Circuit - A Night at the 2015 Formula One Petronas Malaysia Grand Prix
  • Wunderman - The Digital Shelf for Adidas
  • MRM//McCann Singapore & McCann Health - The Red Cross Connection for Singapore Red Cross
  • Grey Group Shanghai - Innovation Lab

Mumbrella Asia Award for Insight

  • APD Interact - Maxis Merdeka 2014
  • Mandate Communications - Die Die Must Say for Lien Foundation
  • Grey India Worldwide - #thebestafancanget for Gillette
  • Phibious Vietnam - The Real Gift Of Tet for Coca-Cola
  • GOVT & The Momentum - Creating Friendships for Nescafe

Mumbrella Asia Pro bono campaign of the year

  • World Press Photo - Inspire Within, World Press Photo Exhibition 2014 by Weber Shandwick, The Straits Times & World Press Photo Foundation
  • Singapore Red Cross - The Red Cross Connection by MRM//McCann Singapore & McCann Health
  • AIDS Concern Hong Kong - Wake Up and Smell the Prejudice by TBWA\Hong Kong & AIDS Concern Hong Kong
  • Neelvasant Medical Foundation and Research Center - Life Saving Dot by Grey Group
  • Cancer Council - I Touch Myself by Hill+Knowlton Strategies & JWT

Mumbrella Asia Campaign of the year

  • Maxis - Maxis Merdeka 2014 by APD Interact
  • Sony - Dreams Come True by Carat Hong Kong & Google Hong Kong
  • Unilever - Kan Khajura Tesan by PHD India, Lowe & Partners, Ozonetel
  • Johnson's Baby - The Irreplaceable Moment by OMD & Fuse
  • Amazon - Kindle Voyage: Re-Igniting a Deeper Love for Reading in China by Weber Shandwick & Amazon
  • Nescafe - Creating Friendships by GOVT & The Momentum

Mumbrella Asia Most promising newcomer

  • Karen Yap - Weber Shandwick
  • Khyathi Nirmal Kumar - Happy Marketer

Mumbrella Asia Agency leader of the year

  • Luke Janich - iProspect Singapore
  • Michael Lee - Saatchi & Saatchi
  • Nirvik Singh - Grey Group
  • Cheuk Chiang - Omnicom Media Group
  • Tripti Lochan - VML
  • Matthew Godfrey - Y&R

SPECIALIST AGENCY OF THE YEAR:

Greater China Specialist agency of the year

  • iProspect Taiwan
  • Red Fuse Communications
  • Imagination
  • Fuse

Southeast Asia Specialist agency of the year

  • iProspect Singapore
  • Happy Marketer
  • Grey Digital Singapore

EMERGING AGENCY OF THE YEAR:

Southeast Asia Emerging agency of the year

  • Hashtag Digital Inc.
  • Current Asia Singapore
  • CREAM Cambodia
  • VML Indonesia

PR AGENCY OF THE YEAR:

Greater China PR agency of the year

  • Sinclair Communications
  • Weber Shandwick China

Southeast Asia PR agency of the year

  • Edelman Indonesia
  • Weber Shandwick Singapore

CREATIVE AGENCY OF THE YEAR

Greater China creative agencies

  • Saatchi & Saatchi China
  • Grey Group Hong Kong
  • Grey Group China

Southeast Asia creative agencies

  • Y&R Indonesia
  • Grey Group Singapore
  • Y&R Thailand
  • Lowe Group Singapore

MEDIA AGENCY OF THE YEAR:

Greater China Media agency of the year

  • OMD Taiwan
  • OMD Hong Kong
  • PHD Hong Kong
  • Carat China

South Asia Media agency of the year

  • OMD India
  • PHD India
  • Carat India

Southeast Asia Media agency of the year

  • Mindshare Indonesia
  • PHD Singapore
  • OMD Malaysia
  • Carat Singapore
  • Carat Thailand