2017 Winners

Mumbrella Award for Bravery

Mumbrella Award for Insight

Mumbrella Award for Innovation

Winner: Weber Shandwick (India) with Viacom 18 for Vibha Bakshi – Daughters of Mother India

(HC) DDB Group (Singapore) with Carat (Singapore) for Starhub – Majulah Moms

 

 

Winner: AOL (Singapore) for Scripps Networks Interactive – Cooking for Love Season 2

(HC) PHD (China) for Bayer/Elevit Prenatal Multivitamins – The First Hello

 

 

Winner: Maxus (Singapore) for OCBC Singapore – OCBC Pay Anyone

 

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Mumbrella Award for Data-Driven Marketing

Mumbrella Award for Collaboration

Mumbrella Award for Culture

Winner: PHD (China) for Unilever Food Solutions – Finding Chinese Chefs

 

 

Winner: Better Together, TMRW, Saffron Comm, i_Possible, BlackBlue Media Group, Different & Red Spade for Orchard Road Business Association – Samsung Fashion Steps Out @ Orchard 2016

 

 

Winner: The Hoffman Agency Asia Pacific (Singapore)

 

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PR Idea of the Year

Media Idea of the Year

Social Idea of the Year

Winner: AKA Asia (Singapore) for Jetstar Asia – Jetstar Goes Singlish Lah!

(HC) OtterBox (Hong Kong) Limited with Ogilvy Public Relations (Hong Kong) – Drop the Stress

 

 

Winner: PHD (China) for Unilever – Cornetto Love Notes

(HC) Carat (Philippines) for Philippine Airlines – 75th Anniversary

Winner: OMD (China) with FCB for Levi’s – The Levi’s Campaign that Levi’s Didn’t Create

(HC) Hill+Knowlton Strategies (Singapore and Thailand) for Telenor Group – Jobs of the Future Survey

 

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Campaign of the Year

Marketing Technology Company of the Year

Agency Leader of the Year

Winner: Carat (China) for Mondelez – Oreo’s Journey Home

(HC) PHD (China) for Unilever – Cornetto Love Notes

Winner: AdColony (India)

 

 

Winner: Jacqui Lim – CEO, Havas Media (Singapore)

 

 

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Under-30 Achiever of the Year

Real-Time Marketing Campaign of the Year (new)

Best Use of Gamification in a Campaign

Winner: Kosuke Sogo – CEO and co-founder, AdAsia (Singapore)

(HC) Mimi Lu – Communications Planning Director (PHD China)

Winner: PHD Media (Singapore) with Resolution Media for Unilever – Lifebuoy Real Time Trend-Based Programmatic Advertising (RTTP)

Winner: PHD (India) for Hindustan Unilever – Kheloge Toh Jeetoge

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Best Localisation of Global Strategy

Social Media Influencer of the Year

Most Engaging 360 Video/Virtual Reality or Augmented Reality Work

Winner: Huntington Communications (Singapore) for AkzoNobel – Human Cities

(HC) ESPN (Singapore) with BDA, Ronin Communications, WeAreSocial for TCL – Inspiring Bonding Moments

Winner: Cheuk Wan Chi ‘G’ and her grandma with Sinclair Communications (Hong Kong)

Winner: Octagon (Singapore) with Milkmoney for Standard Chartered Bank – Inside Anfield

(HC) Mediacorp OOH Media (Singapore) with Grand Visual Theory (London) for Disney Junior Asia – Disney Junior Magical Moments

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Engaging with Millennials Award

Creative Effectiveness

Best Content Marketing/Native Advertising Work

Winner: PHD (China) for Unilever – Cornetto Love Notes

(HC) Leo Burnett (Malaysia) for McDonald’s – Big Mac Chant Challenge

Winner: Mirum (Jakarta) for Opera – Better Things To Do

Winner: Carat (China) with Trio-Isobar for Master Kong – Kung Fu Noodle Magic

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Best Use of Programmatic

Disruptor of the Year

Best Use of Film Craft

Winner: MEC (Hong Kong) for Hong Kong Disneyland – Reinventing Digital Media Buy Through the Use of Data & Programmatic

Winner: Weber Shandwick (India) with Viacom 18 for Vibha Bakshi – Daughters of Mother India

(HC) PHD Media (Singapore) with Resolution Media for Unilever – Lifebuoy Real Time Trend-Based Programmatic Advertising (RTTP)

Winner: Nan Fung Development (Hong Kong) with wowwowtank, 12th Film for Island Garden – This Is My Nature

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Ad of the Year

APAC Emerging Agency of the Year

APAC Specialist Agency of the Year

Winner: Wieden+Kennedy (Delhi) for Nike – Da Da Ding

(HC) Leo Burnett (Malaysia) for Petroliam Nasional Berhad- Petronas – I AM MUNIANDY

Winner: Emotive (Australia)

Winner: Rotor Studios (Australia)

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APAC Public Relations Agency of the Year

APAC Media Agency of the Year

APAC Creative Agency of the Year

Winner: Eleven (Australia)

Winner: Carat (Australia)

(HC) Atomic 212° Group (Australia)

Winner: The Monkeys (Australia)

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