2017 Shortlist

 

Mumbrella Award for Bravery

  • DDB Group (Singapore) with Carat Singapore for Starhub – Majulah Moms
  • Hill+Knowlton Strategies (Thailand) for Shell – Bright Side of the Rain
  • TVS Motor Company (India) for TVS Scooty Zest 110 – Himalayan Highs
  • Weber Shandwick (India) with Viacom 18 for Vibha Bakshi – Daughters of Mother India

 

Mumbrella Award for Insight

  • AdColony (formerly Opera MediaWorks in India) with Mindshare Vietnam for P/S – PS Heat or Treat Challenge
  • AOL for Scripps Networks Interactive (Asia) – Cooking for Love Season 2
  • BBC Global News Limited (Singapore) – The Science of Engagement
  • Isobar (China) for Knorr – A taste of home
  • PHD (China) for Bayer/Elevit Prenatal Multivitamins – The First Hello
  • RFI Daylight (Hong Kong) for K. Wah Group – Soho East Pet Ice Cream Festival

 

Mumbrella Award for Innovation

  • AdAsia Holdings (Singapore)
  • DÃV – Digital Avatar (Jakarta) with AR&Co for Pocari Sweat: Otsuka, AXE: Unilever, SGM & Lactamil: Danone SariHusada – Pocari Sweat: Ion Boost, AXE: Battle of temptation, SGM: Berdua jadi hebat
  • Maxus (Singapore) for OCBC Singapore – OCBC Pay Anyone
  • Nan Fung Development (Hong Kong) with wowwowtank, 12th Film for Island Garden – This Is My Nature
  • OMD (Hong Kong) with McCann & Spencer for Wyeth Nutrition – Making Parental Journey More Enjoyable with Big Data
  • RFI Daylight (Hong Kong) for Sino Group – VR@SaiKung

 

Mumbrella Award for Data-driven Marketing

  • CNN International (Singapore) for All Nippon Airways (ANA) – A Bolt of Blue
  • Hill+Knowlton Strategies (Singapore) for Reebonz – Asia Luxury Index
  • MEC (Hong Kong) for Hong Kong Disneyland – Reinventing Digital Media Buy Through the User of Data & Programmatic
  • OMD (Hong Kong) with McCann & Spencer for Wyeth Nutrition – Making Parental Journey More Enjoyable with Big Data
  • PHD (China) for Unilever/Unilever Food Solutions – Finding Chinese Chefs
  • PHD (India) for Lakmé – Hindustan Unilever Limited – Media, Meet Commerce

 

Mumbrella Award for Collaboration

  • AOL with Maxus (Singapore) for Fitness First – Fitness First Clubs 2016
  • Better Together (Singapore) with TMRW, Saffron Comm, i_Possible, BlackBlue Media Group, Different, Red Spade Entertainment for Orchard Road Business Association – Samsung Fashion Steps Out @ Orchard 2016
  • DDB Group (Singapore) for Ministry of Communication and Information – The Provision Shop (Telemovie)
  • Harbour City Estates Limited (Hong Kong) for Harbour City – “Style Up BE@RBRICK at Harbour City” – Hong Kong’s Largest-Ever Fashion-Art Exhibition & Charity Sale
  • Havas (Singapore) and Havas Media (Singapore) – campaigns for CMB, Porsche and Netflix
  • RFI Daylight (Hong Kong) for Prudential – Prudential Relationship Index

 

Mumbrella Award for Culture

  • Better Together (Singapore)
  • The Hoffman Agency Asia Pacific (Singapore)
  • Racepoint Global (Hong Kong)
  • RFI Daylight (Hong Kong)

 

PR Idea of the Year

  • AKA Asia (Singapore) for Jetstar Asia – Jetstar goes Singlish lah!
  • Asia PR Werkz (Singapore) for AXA Singapore – AXA Born To Protect Campaign
  • Havas (Singapore) for C&C International – Tinster
  • OtterBox (Hong Kong) with Ogilvy Public Relations (Hong Kong) – Drop the Stress

 

Media Idea of the Year

  • Carat (Philippines) for Philippine Airlines – 75th Anniversary
  • ESPN (Singapore) with BDA, Ronin Communications, WeAreSocial for TCL – Inspiring Bonding Moments
  • OMD (China) with FCB for Levi’s – The Levi’s Campaign that Levi’s Didn’t Create
  • PHD (China) for Unilever / Cornetto – Cornetto Love Notes

 

Social Idea of the Year

  • AKA Asia (Singapore) for Jetstar Asia – Jetstar goes Singlish lah!
  • Harbour City Estates Limited (Hong Kong) with CMRS Digital Solutions for Harbour City – “We’re all Smurfs!” Art Exhibition @ Harbour City
  • Havas (Singapore) for C&C International – Tinster
  • Hill+Knowlton Strategies (Singapore & Thailand) for Telenor Group – Jobs of the Future Survey
  • OMD (China) with FCB for Levi’s – The Levi’s Campaign that Levi’s Didn’t Create
  • RFI Daylight (Hong Kong) for Pacific Place – Nutella @ Pacific Place

 

Campaign of the Year

  • Carat (China) for Mondelez – Oreo’s Journey Home
  • DDB Group (Singapore) with Carat (Singapore) for StarHub – Majulah Moms
  • OMD (China) with FCB for Levi’s – The Levi’s Campaign that Levi’s Didn’t Create
  • PHD (China) for Unilever / Cornetto – Cornetto Love Notes
  • PHD (India) with MullenLowe Group for Hindustan Unilever Limited – Swachh Aadat Swachh Bharat
  • RED2 (Vietnam) for California Fitness & Yoga Center – Stepup Vietnam

 

Marketing Technology Company of the Year

  • AdColony (formerly Opera Mediaworks in India)
  • AdParlor Asia Pacific (Singapore)
  • Amobee (South Korea and India)
  • DÃV – Digital Avatar (Jakarta)
  • Grapeshot Asia Pacific (Thailand)
  • VML (Southeast Asia and India)

 

Agency Leader of the Year

  • Darren Burns – President, China, Chair, Creativity & Innovation, APAC, Weber Shandwick (China)
  • Levent Guenes – CEO, Havas Southeast Asia (Singapore)
  • Jacqui Lim – CEO, Havas Media (Singapore)
  • Tripti Lochan – CEO, VML Southeast Asia & India (Singapore)
  • Rosemary Merz – Vice President & Managing Consultant, Text100 (Hong Kong)
  • David Tang – CEO, DDB Asia (Singapore)

 

Under-30 Achiever of the Year

  • Ishan Chatterjee – Client Solutions Director, VML (Southeast Asia & India)
  • Mimi Lu – Communications Planning Director, (PHD China)
  • Khyathi Nirmal Kumar – Head of Planning, Happy Marketer (Singapore)
  • Kosuke Sogo – CEO and co-founder, AdAsia Holdings (Singapore)
  • Chan Yi Wen – Co-Founder, Bolt Media (Singapore)

 

Real-time Marketing Campaign of the Year (new)

  • Asia PR Werkz (Singapore) for Nestle Singapore-MILO – MILO peng X Nathan Hartono
  • PHD Media (Singapore) with Resolution Media for Unilever/Lifebuoy – Lifebuoy Real Time Trend-Based Programmatic Advertising (RTTP)

 

Best Use of Gamification in a Campaign

  • Happy Marketer (Singapore) for The Coffee Bean & Tea Leaf – Spin The Bean
  • PHD (India) for Hindustan Unilever Limited – Kheloge Toh Jeetoge

 

Best Localisation of Global Strategy

  • Amobee for Airbnb (in South Korea and India) – #LiveThere
  • ESPN (Singapore) with BDA, Ronin Communications, WeAreSocial for TCL – Inspiring Bonding Moments
  • Huntington Communications (Singapore) for AkzoNobel – Human Cities
  • iProspect (Philippines) with Dentsu JaymeSyfu for adidas Philippines – #DameTimePhilippines
  • Weber Shandwick (CMG Group Singapore) for Mastercard – Mastercard Safety & Security Asia Pacific Campaign
  • Williams Lea Tag (Singapore) for Mondelez International – belVita Biscuits (New Product Launch)

 

Social Media Influencer of the Year

  • Chris J Reed, CEO and founder of Black Marketing (Singapore)
  • Cheuk Wan Chi ‘G’ and her grandma with Sinclair Communications (Hong Kong) for the South Australian Tourism Commission – Inspiring Family Travel to South Australia

 

Most Engaging 360 Video/Virtual Reality or Augmented Reality Work

  • Harbour City Estates Limited (Hong Kong) for Harbour City – “We’re all Smurfs!” Art Exhibition @ Harbour City
  • InMobi (Bangalore) with Unilever/ Mindshare for Unilever – Rexona Streetview
  • Kiosked with MEC for Hong Kong Airlines – 360 Degrees of Business Class Flying
  • Mediacorp OOH Media (Singapore) with Grand Visual Theory (London) for Disney Junior Asia – Disney Junior Magical Moments
  • Octagon (Singapore) with Milkmoney for Standard Chartered Bank – Inside Anfield
  • StarHub (Singapore) with Kingsmen – STARHUB VR TENNIS ZONE

 

Engaging with Millennials Award

  • Cara – iProspect (India) for Mondelez – Say It With Silk
  • Havas (Singapore) for C&C International – Tinster
  • Leo Burnett (Malaysia) for McDonald’s – Big Mac Chant Challenge
  • OMD (China) with FCB for Levi’s – The Levi’s Campaign that Levi’s Didn’t Create
  • OMD (Taiwan) for Google Taiwan – The Voice
  • PHD (China) for Unilever / Cornetto – Cornetto Love Notes

 

Creative Effectiveness 

  • AdColony (formerly Opera MediaWorks in India) for Sunsilk/ Unilever (Vietnam) – New Sunsilk Generation
  • Better Together (Singapore) with TMRW, Saffron Comm, I_Possible, BlackBlue Media Group, Different, Red Spade Entertainment for Orchard Road Business Association – Samsung Fashion Steps Out @ Orchard 2016
  • Havas (Bangkok) for Hershey’s – Hershey’s Cookies ‘n’ Crème Awesome Twosome
  • Maxus (Singapore) for OCBC Singapore – OCBC Life Goals– Personalised Content Marketing at Scale
  • Mirum (Jakarta) for Opera – Better things to do
  • Sinclair Communications (Hong Kong) for Art Central 2016 – Bringing Back Hong Kong’s Contemporary Art Fair with a Distinctly Asian Edge

 

Best Content Marketing/ Native Advertising Work 

  • AdColony (formerly Opera MediaWorks in India) for Lazada – Hitting the Bull’s Eye in Indonesia eCommerce with mobile-first, Native Strategy
  • BBC worldwide (Singapore) for Huawei – Against all odds
  • Carat (China) with Trio-Isobar for Master Kong – Kung Fu Noodle Magic
  • Click2View (Singapore) for Visa – Solo Traveller
  • ESPN (Singapore) with BDA, Ronin Communications, WeAreSocial for TCL – Inspiring Bonding Moments
  • PHD (China) for Unilever/Clear – The Martian Intelligence Agency

 

Best Use of Programmatic

  • Grapeshot Asia Pacific (Singapore) with Mindshare ULTRA for Unilever/ OMO Thailand – Sirius
  • MEC (Hong Kong) for Hong Kong Disneyland – Reinventing Digital Media Buy Through the User of Data & Programmatic
  • TubeMogul (Singapore) for EMC – DCO and audience modelling drives results for B2B Flash Unity

 

Disruptor of the Year

  • Bolt Media (Singapore)
  • InMobi (Bangalore)
  • PHD Media (Singapore) with Resolution Media for Unilever/Lifebuoy – Lifebuoy Real Time Trend-Based Programmatic Advertising (RTTP)
  • Weber Shandwick (India) with Viacom 18 for Vibha Bakshi – Daughters of Mother India
  • The X Collective (Singapore)

 

Best Use of Film Craft

  • Nan Fung Development (Hong Kong) with wowwowtank, 12th Film for Island Garden – This Is My Nature
  • Sinclair Communications (Hong Kong) for Your Singapore / Singapore Tourism Board – Your Singapore Summer

 

Ad of the Year

  • DDB Group (Singapore) with Carat Singapore for StarHub – Memories
  • Havas (Singapore) for C&C International – Tinster
  • J. Walter Thompson (Shanghai) for Bayer Healthcare Company Limited – All For That First Hello
  • Leo Burnett (Malaysia) for Petroliam Nasional Berhad- Petronas – I AM MUNIANDY
  • Wieden+Kennedy (Delhi) for Nike – Da Da Ding

 

APAC Emerging Agency of the Year

  • Emotive (Australia)
  • REDHILL Communications (Singapore)
  • SearchGuru (Hong Kong)
  • W ASIA (Singapore)

 

APAC Specialist Agency of the Year

  • Atomic 212° Group (Australia)
  • iProspect (Taiwan)
  • MRM//McCann (Singapore)
  • Posterscope (India)
  • Rotor Studios (Australia)
  • TLC Marketing Worldwide (Australia)

 

APAC Public Relations Agency of the Year

  • Atomic 212° Group (Australia)
  • Eleven (Australia)
  • Red Agency (Australia)
  • Sinclair Communications (Hong Kong)
  • Weber Shandwick (Australia)

 

APAC Media Agency of the Year

  • Atomic 212° Group (Australia)
  • Carat (Australia)
  • Blue 449 (Australia)
  • OMD (Australia)
  • OMD (Taiwan)
  • PHD (China)

 

APAC Creative Agency of the Year

  • Colenso BBDO (New Zealand)
  • Havas (Singapore)
  • McCann (Australia)
  • The Monkeys (Australia)