2016 Winners

Mumbrella Asia Awards 2016-29
Mumbrella Award for Bravery

Winner: Sinclair Communications – Event Horizon for British Council

Mumbrella Award for Culture
Winner: Salt Singapore
Highly commended: Happy Marketer

Mumbrella Award for Innovation
Winner: Ensemble Worldwide & Waze – Maxis Safe Mode for Maxis
Highly commended: PHD India – Lo Kar Lo Baat for Hindustan Unilever’s Active Wheel

Mumbrella Award for Insight
Winner: PHD India – Lo Kar Lo Baat for Hindustan Unilever’s Active Wheel
Highly commended: Ensemble Worldwide & Waze – Maxis Safe Mode for Maxis

Mumbrella Award for Data-driven Marketing
Winner: RadiumOne – Unlocking sharing data to drive iflix’s first million subscribers

Mumbrella Award for Collaboration
Winner: Daylight Partnership – Fitbit X Hong Kong Cleanup for Fitbit

PR idea of the year
Winner: BBDO Guerrero – Island for Pru Life UK
Highly commended: Havas Worldwide Singapore & Havas Worldwide Siren – Luxury taken to new heights for Air France KLM

Media idea of the year
Winner: PHD Hong Kong & DDB Group Hong Kong – Price of Living 2040 for Manulife
Highly commended: OMD China, BBDO & Uncle – Visa Rental Bike for Visa China

Social idea of the year
Winner: SapientNitro – World of Max for Unilever
Highly commended: Harbour City Estates – Where’s Wally? The Happiness Hunt @ Harbour City

Pro bono campaign of the year
Winner: TBWA\Group Singapore & Calibre Pictures – #howru for Samaritans of Singapore

Campaign of the year
Highly commended: Carat China – Showing That You Can Be Spacious and Still Be for Mini

Ad of the year
Winner: TBWA\Group Singapore, Sixtoes, Cirkus & PHD – Welcome To Airbnb
Highly commended: BBDO Guerrero – Island for Pru Life UK

Content marketing strategy of the year
Winner: Iris Singapore – Lego SG50: Rebuild for Lego Singapore

Marketing technology company of the year
Winner: Opera Mediaworks
Highly commended: TubeMogul

Under-30 achiever of the year
Winner: Stephanie Conlon, head of client development APAC, Amobee
Highly commended: Saron Leung, senior digital performance manager, iProspect Hong Kong

Agency leader of the year
Winner: Sitha Nuon, director of media, Havas Riverorchid Cambodia
Highly commended: Ara Hampartsoumian, managing director, TBWA\Group Singapore

Southeast Asia Creative agency of the year
Winner: TBWA\Group Singapore
Highly commended: M&C Saatchi Malaysia

Southeast Asia Media agency of the year
Winner: Havas Media Singapore
Highly commended: PHD Singapore

South Asia Media agency of the year
Winner: PHD India
Highly commended: Carat India

Greater China Media agency of the year
Winner: OMD China
High commended: OMD Hong Kong

Southeast Asia Specialist agency of the year
Winner: MRM//McCann Singapore
High commended: iProspect Singapore

South Asia Specialist agency of the year
Winner: iProspect India
High commended: Posterscope India

Greater China Specialist agency of the year
Winner: MEC Digital Performance Hong Kong
Highly commended: Imagination Hong Kong

Southeast Asia Emerging agency of the year
Winner: Ensemble Malaysia
Highly commended: Cream Cambodia

Southeast Asia PR agency of the year
Winner: The Hoffman Agency Singapore

Greater China PR agency of the year
Winner: Weber Shandwick China

South Asia PR agency of the year
Winner: Weber Shandwick India