2016 Shortlist

Mumbrella Award for Bravery

  • Havas Worldwide Singapore & The Sweet Shop - Yesterday/Today for Tokio Marine Asia
  • Text 100 India - Telenor India
  • Sinclair Communications & British Council - Event Horizon for British Council
  • Carat Philippines - Fusion
  • Carat India & Amazon - Amazon Tie Up for Chevrolet Trailblazer

 

Mumbrella Award for Culture

  • Happy Marketer
  • Havas Media Ortega
  • Racepoint Global
  • Salt Singapore
  • Weber Shandwick China

 

Mumbrella Award for Insight

  • PHD India - Lo Kar Lo Baat for Hindustan Unilever’s Active Wheel
  • Ensemble Worldwide & Waze - Maxis Safe Mode for Maxis
  • iProspect - iSync for Franklin Templeton Investments
  • Host Group & Qrious Lab - The 4.5% Gentleman for C&C International’s Magners
  • SapientNitro - Mother’s Day digital campaign for OMO
  • MEC Hong Kong - Unleashing the power of big data with programmatic buying for DBS Bank (Hong Kong)

 

Mumbrella Award for Innovation

  • Ensemble Worldwide, UM Malaysia & Google Malaysia - KFC's Hot n Cheezy Burger for KFC
  • PHD India - Lo Kar Lo Baat for Hindustan Unilever’s Active Wheel
  • Ensemble Worldwide & Waze - Maxis Safe Mode for Maxis

 

Mumbrella Award for Data-driven Marketing

  • BlisMedia & iProspect India - MasterCard Moments for Carat & MasterCard India
  • Ensemble Worldwide, UM Malaysia & Google Malaysia - KFC's Hot n Cheezy Burger for KFC
  • iProspect Hong Kong & Amnet - Always On Performance campaign for Ralph Lauren APAC
  • MEC Hong Kong - Unleashing the power of big data with programmatic buying for DBS Bank (Hong Kong)
  • RadiumOne - Unlocking sharing data to drive iflix’s first million subscribers
  • Digital Arts Network Singapore - Digital and eCommerce engine for MasterCard

 

 

Mumbrella Award for Collaboration

  • Havas Worldwide Singapore & Havas Media - For the Heroes in our Lives for NTUC Fairprice / SG50
  • Harbour City Estates & Hong Kong Blood Cancer Fund - A 14-year Journey of Love for Harbour City Estates
  • Daylight Partnership & Hong Kong Cleanup - Fitbit X Hong Kong Cleanup for Fitbit
  • Salt Singapore, PHD & Arcade - Cupid Games for Unilever’s Closeup
  • Digital Arts Network Singapore, Carat, McCann & Octagon - Digital and eCommerce engine for MasterCard
  • Ensemble Worldwide, UM Malaysia & Google Malaysia - KFC's Hot n Cheezy Burger for KFC

 

PR idea of the year

  • BBDO Guerrero - Island for Pru Life UK
  • Harbour City Estates - Swimming by the Harbour
  • Havas Worldwide Singapore & Havas Worldwide Siren - Luxury taken to new heights for Air France KLM
  • Strategic Public Relations Group - MasterChef Asia 2015 for A+E Networks Asia
  • Fullerton India & Weber Shandwick India - Pashu Vikas Divas

 

Media idea of the year

  • PHD Hong Kong & DDB Group Hong Kong - Price of Living 2040 for Manulife
  • OMD China, BBDO & Uncle - Visa Rental Bike for Visa China
  • Carat China & Tencent - Shaking off Boredom for Mondelez International’s Chips Ahoy!
  • PHD India - Lo Kar Lo Baat for Hindustan Unilever’s Active Wheel

 

Social idea of the year

  • Ensemble Malaysia & Rally Worldwide - #ErtiSosial for DiGi
  • MRM//McCann Singapore - Hershey's Happygrams
  • PHD India - Tweetheart for Hindustan Unilever
  • SapientNitro - World of MAX for Unilever
  • Harbour City Estates - Where’s Wally? The Happiness Hunt @ Harbour City
  • Bonsey Jaden - #AllAroundGirl for Kimberly-Clark Indonesia’s Kotex
  • Jetstar Asia & AKA Asia - December Baby

 

Pro bono campaign of the year

  • Daylight Partnership - Steps for Millions for Fitbit
  • GOVT Kuala Lumpur & Barn Media - Bottled Hope for Pernod Ricard Malaysia
  • Sinclair Communications & Ocean Recovery Alliance - Ocean Appreciation Month for Ocean Recovery Alliance
  • TBWA\Group Singapore & Calibre Pictures - #howru for Samaritans of Singapore
  • Vizeum Media Services - The Junkyard Project for MTV

 

Campaign of the year

  • Carat China - Showing That You Can Be Spacious and Still Be Mini for Mini
  • Uber Singapore - Pre-launch Xiaomi Mi Note, On Demand
  • Opera Mediaworks - AskMeBazaar
  • Ensemble Worldwide & Waze - Maxis Safe Mode for Maxis
  • Havas Worldwide Singapore & Havas Media - For the Heroes in our Lives for NTUC Fairprice / SG50
  • BBDO Guerrero - Island for Pru Life UK

 

Ad of the year

  • BBDO Guerrero - Island for Pru Life UK
  • Bonsey Design Jaden - "Masters of" campaign series for Epson High Brightness, Interactive and Home Projectors (Southeast Asia)
  • Carat Hong Kong & The Right Side - The art of Ultra-slim for Sony Corporation Hong Kong
  • StarHub with DDB Group Singapore, Mindshare Singapore & Vocanic Singapore - Power To Be  
  • TBWA\Group Singapore, Sixtoes, Cirkus & PHD - Welcome To Airbnb for Airbnb

 

Content marketing strategy of the year

  • Iris Singapore - Lego SG50: Rebuild for Lego Singapore
  • OMD Malaysia - Watsons Raya Just Married for Watsons Malaysia
  • Carat - Wonderfilled for Mondelez International’s Oreo
  • OMD China & Fuse China - Mizone Lost in Hong Kong for Danone
  • MEC Hong Kong & Pixels - FWD "Get Ready to Live" Spotify Music Channel for FWD Life Insurance Company Bermuda
  • Daylight Partnership - Making it Wonderful for Cellarmaster Wines

 

Marketing technology company of the year

  • Opera Mediaworks
  • TubeMogul

 

Under-30 achiever of the year

  • Stephanie Conlon - Head of client development APAC, Amobee
  • Lena Paik - Copywriter, TBWA\Group Singapore
  • Anthony Lau - Senior strategist, OmnicomMediaGroup Hong Kong
  • Prem Varatharajan - Manager, marketing strategy & analysis, SapientNitro Shanghai
  • Saron Leung - Senior digital performance manager, iProspect Hong Kong
  • Alexis Guyot - Meaningful brands champion, Havas Media Singapore

 

Agency leader of the year

  • Sitha Nuon - Director of Media, Havas Riverorchid Media Cambodia
  • Tobias Wilson - CEO, APD
  • Wayne Arnold - Global CEO, Lowe Profero
  • Luke Janich - Head, iProspect Singapore
  • Ara Hampartsoumian - MD, TBWA\Group Singapore

 

Creative agency of the year - Southeast Asia

  • ComZone
  • Cream Cambodia
  • Havas Worldwide Singapore
  • M&C Saatchi Malaysia
  • TBWA\Group Singapore

 

Media agency of the year - Southeast Asia

  • Carat Malaysia
  • Havas Media Singapore
  • OMD Singapore
  • PHD Malaysia
  • PHD Singapore
  • Vizeum Philippines

 

Media agency of the year - South Asia

  • Carat India
  • PHD India

 

Media agency of the year - Greater China

  • Carat China
  • OMD Hong Kong
  • OMD China
  • Media Palette Taiwan

 

Specialist agency of the year - Southeast Asia

  • iProspect Singapore
  • Lowe Profero
  • MRM//McCann Singapore
  • Octagon Singapore
  • King Content Singapore
  • Rally Worldwide Malaysia

 

Specialist agency of the year - South Asia

  • iProspect India
  • Posterscope India

 

Specialist agency of the year - Greater China

  • Amnet China
  • Imagination Hong Kong
  • iProspect Taiwan
  • Jack Morton Hong Kong
  • MEC Digital Performance Hong Kong

 

Emerging agency of the year - Southeast Asia

  • Havas Life Singapore
  • King Content Singapore
  • Cream Cambodia
  • Ensemble Worldwide
  • GOVT Kuala Lumpur

 

PR agency of the year

  • Havas Worldwide Siren Singapore
  • The Hoffman Agency Singapore
  • Weber Shandwick India
  • Weber Shandwick China