The Mumbrella Asia Awards will be held in Singapore in February 2017 and will recognise the best, bravest, most innovative and most creative players in the media, marketing and advertising industries – and beyond.

This year, we have introduced the APAC Agency of the Year Awards in addition to many new categories focused on transformational technology. They include virtual reality, augmented reality, social media and programmatic.

There will also be fresh awards for creative effectiveness, real-time marketing, gamification, localisation, film craft and content marketing/native advertising. And in another first for Mumbrella Asia, there will be a Disruptor of the Year award to recognise an industry game-changer.

All categories are open to those located, or doing work, in Southeast AsiaSouth Asia and Greater China. The five APAC regional agency of the year categories are also open to Australasian agencies. 
Winners will be announced at the awards ceremony on February 23, 2017 at the Intercontinental Singapore. 

The Mumbrella Asia Awards will be judged by 115 media and marketing executives. The period being judged is from January 8, 2016 to November 18, 2016. View the jury list here.



Tickets to the Mumbrella Asia Awards ceremony are now available. Click here to purchase.


Mumbrella Award for Bravery

Mumbrella Award for Insight

Mumbrella Award for Innovation

Mumbrella Award for Data-driven Marketing

Mumbrella Award for Collaboration

Pro Bono Campaign of the Year

PR Idea of the Year

Media Idea of the Year

Social Idea of the Year

Campaign of the Year

Ad of the Year

Mumbrella Award for Culture

Media Sales Team of the Year

Marketing Technology Company of the Year

Agency Leader of the Year

Under-30 Achiever of the Year


APAC Creative Agency of the Year

APAC Media Agency of the Year

APAC Public Relations Agency of the Year

APAC Specialist Agency of the Year 

APAC Emerging Agency of the Year

Real-time Marketing Campaign of the Year 

Best Use of Gamification in a Campaign 

Best Localisation of a Global Strategy

Social Media Influencer of the Year 

Most Engaging 360 Video/Virtual Reality or Augmented Reality Work 

Engaging with Millennials Award

Creative Effectiveness 

Best Content Marketing/Native Advertising Work

Best Use of Programmatic 

Disruptor of the Year

Best use of Film Craft  

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